Spring is here and we’re offering great discounts on everything in the store for one weekend only!  As new apparel, accessories, surf gear and skate gear come in on a weekly basis the store is looking fresh and ready for warmer months ahead.  This is your opportunity to save on all the stuff you need to have fun in the...

Lots of fun right in our own backyard at the 5th annual Santa Monica Pier Paddleboard Race and Ocean Festival.  Happening all day on Saturday, June 7th the event will feature a slate of several races, contests and exhibits, including kids beach and ocean competitions, a lifeguard dory race and surf history pop-up museum....

We are excited to announce the return of Night Sesh outdoor surf movie nights across the street from ZJ Boarding House on the beautiful lawn of the California Heritage Museum.  One Friday night a month, we pull out our giant inflatable screen and project some killer surf movies while we pop popcorn and distribute beverages...

Join LA Waterkeeper for an incredible day on the water to raise awareness about storm water runoff and ocean pollution at the 3rd Annual STAND-UP FOR CLEAN WATER paddleboard race.  Hundreds of clean water supporters and outdoor enthusiasts will gather at Paradise Cove in Malibu, CA to participate in stand-up paddle races and...

…Lost Surfboards teamsed up with Maurice Cole for an epic new range of surfboards late last year and we are stoked to have their models in our racks.Matt Biolos, of …lost International,  has brought Maurice’s high powered design genius to a US audience for the first time in a generation. Biolos explained how the collab...

We are excited to announce that we will be carrying Firewire‘s 2014 lineup featuring shapes by Daniel Thomson, Dan Mann and Nev Hyman. With the demand to reduce board length from the last couple of years beginning to dissipate, shapers have shifted their focus to refining the performance characteristics of the modern...